Want the London look? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.
Define, lengthen and curl lashes with zero clumps | 3D brush captures, coats and lifts every lash | Extreme black colour that doesn't smudge | Hydrogels form an ultra-smooth film on the lashes | Vitamin E-enriched formula with film-formers, waxes and pigments