Marico’s True Roots is a powerful botanical hair tonic which delays hair greying from the roots. Greying of the hair is caused due to the decreasing levels of melanin in the hair roots. Melanin is a natural pigment which is responsible for your hair’s natural dark color. True Roots tonic is formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers), to increase melanin levels in your hair roots in a natural way to delay greying. It is dermatologically tested and clinically proven to show no new greys in 90 days. It has an alluring fragrance and is a non-sticky formulation which does not need to be washed off. True Roots is from Marico Ltd, who are also the makers of flagship brands like Parachute Advansed and Saffola. Disclaimer: “As per clinical study dated December 2017.Early greying of hair amongst age group of 18 to 45 years” Designed for delaying greying of hair. Benefit lasts till the usage of product and basis daily usage for 90 days. Continue using even after greying slows down. Reduction in hair breakage vs untreated hair.